A consistent brand that resonates with clients translates into greater influence, business opportunities, and profitability. But how do you build one?
In this episode of the 401(k) Marketing Podcast, Rebecca Hourihan shares actionable strategies to build a strong brand presence in a competitive marketplace. She also talks about creating and implementing a long-term marketing strategy to scale your business.
Rebecca discusses:
What it takes to rise above the noise (on average, we’re exposed to 10,000 ads daily!)
How to align your personal and corporate brand with authenticity
Key elements of an effective marketing strategy
Two questions to kickstart marketing strategy conversations in your firm (some of 401(k) Marketing’s secret sauce!)
The way people seek financial advice and consume information has changed tremendously. Are you keeping up?
In this episode of the 401(k) Marketing Podcast, Rebecca Hourihan talks about the evolution of financial advice preferences across different generations — and why an advisor’s digital presence matters more now than ever.
Rebecca discusses:
The generational divide in financial advice preferences
How the 401(k) industry can collectively tackle misinformation online
Why it’s crucial to maintain an “up-to-date” online presence
The current state of payroll integration in 401(k) plans (and where we are headed)
Are you struggling to keep up with the ever-changing landscape of the retirement plan industry?
In this episode of the 401(k) Marketing Podcast, Rebecca Hourihan interviews Justin Witz, co-founder of PlanTools, LLC and Catapult HQ, Inc. Justin shares his insights on where the 401(k) industry is headed and how technology can help advisors stay ahead of the curve.
Justin Witz discusses:
The importance of building trust with clients
How PlanTools helps advisors streamline their retirement plan reporting
How Catapult, as an RFX platform, helps bring automation into your practice
Why you should take a “consistently good, occasionally great” approach
A Veteran of the U.S. Air Force, Operation Iraqi Freedom and Enduring Freedom, Justin is the Co-Founder and CEO of Catapult HQ, Inc., a universal Request for Proposal (“RFP”) platform which caters to every industry and project type to include RFP’s, RFI’s, RFQ’s, DDQ’s, Cybersecurity, Government and more. Catapult has won a plethora of awards within the local community as a top startup to watch and globally for its innovation, time and cost saving technology across the Fortune 500. Catapult reduces the RFx workflow by over 90% for organizations worldwide while standardizing their internal processes.
In addition, Justin has been widely recognized for the technology solutions he has built that brought three Target Date Solutions in the Financial Services – Retirement sector for AllianzGI, Merrill Lynch and the widely successful Principal Financial Groups Target Date Analyzer. In addition, he has built custom solutions for Vanguard, Nationwide and many others alongside publications by Google, Atlassian, Balsamiq, Forbes, ASPPA’s Plan Consultant Magazine, Bloomberg BNA, 401kWire, 401k Help Center, StartCharlotte, Charlotte Stories, Charlotte Business Journal and he has spoken globally on project management, team empowerment, collaboration, entrepreneurship and additional topics at industry related conferences for Google, Atlassian, Startup Grind, NAPA, Excel 401(k), and CFDD.
We’ve all heard it a thousand times: Work smarter, not harder. Discover how to work smarter and become a hero to your clients with FiduciaryWor(k)s.
In this episode of the 401k Marketing Podcast, Rebecca Hourihan interviews Josh Itzoe, CFP®, AIF®, founder of FiduciaryWor(k)s and former co-founder of Greenspring Advisors. Josh discusses the challenges that advisors face in their business, including visualizing their value and creating efficiency and repeatability in their practice.
Josh Itzoe discusses:
The importance of creating a consistent process
Why “casting a vision” is important for financial advisors to do with clients
How to leverage technology to increase efficiency and profitability
Josh Itzoe is the Founder & CEO of FiduciaryWor(k)s, where he focuses on developing insights, research, technology, fiduciary consulting, and practice management coaching to assist retirement plan advisors and employers in the areas of fiduciary responsibility and workplace retirement. As the creator of FiduciaryRx™, a web-based tool, he helps retirement plan advisors diagnose, prescribe, and improve Fiduciary Wellness™ for corporate retirement plans.
An Amazon Best Selling author of two books, “The Fiduciary Formula: 6 Essential Elements to Create the Perfect Corporate Retirement Plan” and “Fixing the 401(k): What Fiduciaries Must Know (And Do) To Help Employees Retire Successfully,” Josh is also the host of the Fiduciary U™ Podcast and a frequent industry speaker.
With a track record of excellence, Josh has been named a Financial Times Top 401 Retirement Advisor three times (2016-2018) and nominated for the Top 100 Most Influential People in Defined Contribution survey by 401kWire. He is a CERTIFIED FINANCIAL PLANNER™ professional and Accredited Investment Fiduciary®.
Engagement, Updates and Education! Three really compelling tips for success on LinkedIn!!
How often are you active on LinkedIn? When was the last time you posted to your network?
In this episode, Rebecca Hourihan welcomes social media guru, Bruce Johnston of Two Dogs Social, to the podcast to talk about why social media has a growing impact on lead generation. He shares how you can leverage your LinkedIn to grow your client base.
Bruce discusses:
How advisors can use LinkedIn for prospecting
Why you should ALWAYS check your inbox
Who the “Power Users” of LinkedIn *really* are
Social media strategies that can help grow your network
Recognizing the impact social media would have on Financial Advisors and RIAs, Bruce has spent the past 14 years perfecting how they can compliantly leverage LinkedIn, Facebook, Twitter, and now Instagram, to acquire and retain clients.
Traveling extensively in the field, Bruce has educated over 20,000 financial services professionals on the power of LinkedIn and other social media platforms as efficient brand-building, retention, and acquisition platforms.
Additionally, in his role as Social Media Advisor to Two Dogs Social, Bruce has witnessed first-hand how they work closely with Financial Advisors to provide the strategy, planning, management, execution, and training for LinkedIn, Facebook, and Twitter. The Two Dogs Social Team can assist Financial Advisors and businesses of all types in creating an effective social media strategy or fine-tuning and taking their current strategy to the next level. Their main focus is to help business owners develop strategies that allow them to acquire and retain clients.
Bruce’s ability for “early trend recognition” was instrumental in being recognized as Institutional Investor’s Fund Marketer of the Year.
Financial success and failures can both boil down to one thing: financial wellness.
In this episode, Rebecca Hourihan welcomes Peter Dunn a.k.a Pete the Planner® on the podcast to share with listeners the importance of financial wellness when helping clients. He explains that it’s more than just math and how sometimes, behaviors have just as much impact.
Peter discusses:
Why he created Your Money Line and how it helped thousands of Americans
The direct correlation between behavior and retirement outcomes
How advisors can better serve their clients when financial wellness is taken into account
Who is accountable for an employee’s ability to retire
Peter Dunn a.k.a. Pete the Planner® is an award-winning comedian and an award-winning financial mind. He’s a USA TODAY columnist and the author of ten books, six of which were featured in a nationwide launch at Barnes & Noble stores in January of 2015. He is the host of the popular radio show The Pete the Planner Show on 93 WIBC FM and is a columnist for the Indy Star. Pete has appeared regularly on CNN Headline News, Fox News, Fox Business as well as numerous nationally syndicated radio programs. Pete is regularly considered one of the top four national financial broadcasters in the nation.
In recent years, you’ve probably heard about how Artificial Intelligence (AI) is taking over different industries – but it can’t fully replace human intelligence… can it?
In this episode, Rebecca Hourihan shares some of the exciting benefits and cautionary challenges of using AI-produced content. She talks about Chat GPT and how it can be a useful tool for financial advisors and ways to use it effectively in your practice.
Rebecca discusses:
The ways AI has been revolutionizing business
How large language models work
A story about why large language models are never the most reliable source
Why certain professions are uncertain about this new development in technology
How Chat GPT and other AI models could be used to improve communication between 401(k) advisors and their clients
In this episode, we speak with Alex Wright-Gladstein, the founder of Sphere, an asset management company that offers a climate-friendly mutual fund and index option for retirement plans. She shares her journey of discovering the lack of sustainable investment options in 2017 and her mission to provide a low-fee, planet-voting alternative to the traditional S&P 500.
Alex discusses:
The holistic approach to corporate governance and retirement plans
Where the $1.5 trillion invested in the fossil fuel industry from 401(k)s are going
The risk of climate change is not just an advisor opportunity but a global mission
How young people are driving progress through initiatives like the Green New Deal
What her company Sphere is doing as a climate-friendly alternative to the S&P 500
Alex Wright-Gladstein is the founder and CEO of Sphere. Over 80% of Americans are worried about climate change, but 99% of Americans with retirement savings don’t have the option to make climate-friendly investments. Sphere makes climate-friendly investing available to those who would not otherwise have that option, by making it easy to offer climate-friendly options in 401(k) retirement plans. Prior to founding Sphere, Alex was founding CEO of Ayar Labs, an MIT technology spinout company that has raised over $200M in venture funding and makes data centers and supercomputers faster and more energy efficient by using light to move data between chips. She has also been the energy entrepreneurship practice leader at MIT and an energy efficiency program manager and energy markets specialist at smart grid company EnerNOC (now Enel X). She received an MBA from MIT and a BA in Political Science and Economics from Tufts University.
Have you ever spent time with a prospective client only to find out after you’ve sunken who knows how much time with, that they’re not a good fit?
In this episode, Rebecca Hourihan invites Rob Cook of The Elements Financial Monitoring System™ to share how their technology can help solve this very common problem faced by financial advisors by implementing a system and a process in place that would enable them to provide planning at scale.
Rob discusses:
How the Elements® software solution came to be created
The problems commonly faced by financial advisors and how their product remedies these issues
Why enegagement and adaptation is so important for financial advisors to implement
Why Elements® chose to do mobile first user experience
Podcasting, personal finance, college sports, and family are Rob’s passions.
Rob is a CPA, CFP®, and former finanical advisor. By night he runs and operates his personal business, Contenders Wanted, and by day he is an account executive and shareholder of a FinTech company (Elements®) that’s trying to change the way advisors serve their clients so they can provide advice anyone, and so more people can get access to high quality financial advice and create wealth. Then by night I am the host of the Contenders Wanted podcast and use Elements® to serve our audience.
Creating financial peace of mind is a lifelong goal. As a result, finding innovative ways to talk about money in the workplace is crucial because there has been a wave of employee resignations across many industries due to financial stress.
In this episode, Rebecca Hourihan sits down with Dr. Emily Koochel, Senior Financial Planning Education Consultant at eMoney Advisor. Dr. Koochel is an experienced financial professional, academic and researcher. Prior to FinTech, she served as an assistant professor where she taught courses in personal financial planning and working in the financial planning field.
Here, Dr. Koochel explains what financial well-being is and how it can help individuals have a positive relationship with money.
Dr. Koochel discusses:
Why she transitioned from academia to the eMoney team
The concept of financial wellness and how it benefits employees, businesses, and retirement plan advisors
Dr. Emily Koochel is an experienced financial professional, academic, and researcher. She currently serves as a leader for eMoney Advisor’s Financial Education and Wellness initiatives in her role as the Senior Financial Planning Education Consultant.
Dr. Koochel’s PhD in Applied Family Science and Master’s in Financial Planning provide a multidisciplinary lens to inform her work where she focuses on understanding the effect of financial behaviors and financial decision-making on personal and financial wellness. She serves as a subject matter expert in the field, reviewing and authoring peer-reviewed journal articles, book chapters, and contributing to public scholarship.
Most notably she served as a co-author for the CFP Board’s book The Psychology of Financial Planning and was awarded 2020 Outstanding Research Journal Article of the Year by the Association for Financial Counseling and Planning Education. She holds the Certified Financial Therapist I designation and is an Accredited Financial Counselor.
