How to Become a Micro-Influencer in the Retirement Space (Ep. 53)

How to Become a Micro-Influencer in the Retirement Space (Ep. 53)

Becoming the go-to expert in your niche isn’t just for influencers; it’s for retirement plan advisors, too. In this episode of the 401(k) Marketing Podcast, Rebecca Hourihan shares how advisors can become micro-influencers through education, storytelling, and strategic content. From quick videos to compliance-friendly guides, she explains how to build trust and credibility before you …

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The Silent Goldmine: How Tech, Tax Credits & Mandates Are Disrupting Small Business Retirement Plans (Ep. 52)

The Silent Goldmine: How Tech, Tax Credits & Mandates Are Disrupting Small Business Retirement Plans (Ep. 52)

What makes startup 401(k) plans the new frontier for retirement savings? Join Rebecca Hourihan as she sits down with Kevin Spaeth from PenChecks to explore the modern twists redefining 401(k) plans. They delve into the impact of auto-enrollment and escalation, the role of safe-harbor rules, state-mandated IRA programs, and the introduction of strategic tax incentives …

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Unlocking Retirement Policy Insights with Will Hansen (Ep. 51)

Unlocking Retirement Policy Insights with Will Hansen (Ep. 51)

As the retirement landscape continues to evolve, understanding how new legislation and emerging technologies impact employers and employees is more important than ever. In this episode, Rebecca chats with Will Hansen, Executive Director of the Plan Sponsor Council of America, to discuss the latest shifts in retirement planning and policy, and what they mean for …

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Transforming Retirement Savings with Auto Portability (Ep. 50)

Transforming Retirement Savings with Auto Portability (Ep. 50)

What if your 401(k) followed you from job to job as effortlessly as your favorite playlist? Join host Rebecca Hourihan as she sits down with industry experts Spencer Williams and Neal Ringquist from the Retirement Clearinghouse to explore this game-changing innovation. Discover how the Portability Services Network is tackling the challenge of maintaining retirement savings …

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The Power of AI for Retirement Planning Professionals with Spencer X. Smith (Ep. 48)

The Power of AI for Retirement Planning Professionals with Spencer X. Smith (Ep. 48)

Are you keeping up with the AI wave in the financial services industry? Rebecca Hourihan chats with Spencer X. Smith from AmpliPhi Digital about the transformative power of AI in the retirement plan industry. Get ready to explore how AI has quickly evolved from a niche technology to an everyday tool for financial advisors. Spencer …

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Unlocking the Potential of Your 401k Business with Mike DiCenso (Ep. 47)

Unlocking the Potential of Your 401k Business with Mike DiCenso (Ep. 47)

Rebecca Hourihan sits down with Mike DiCenso, a renowned expert in institutional retirement plans, wealth management, and fintech innovation. Discover Mike’s profound insights on tackling modern challenges in the retirement plan advisory space and how to leverage them for success. Mike discusses: The importance of strategic planning and the pitfalls of abandoning strategies too soon  …

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5 Strategies to Boost Your Business Value with Brandon Helms (Ep.46)

5 Strategies to Boost Your Business Value with Brandon Helms (Ep.46)

In this episode, we talk with Brandon Helms, MarshBerry Vice President on the five key strategies for financial advisors to build more value in their businesses. The conversation covers the importance of organic growth, differentiation strategies, succession planning, M&A opportunities, and understanding client demographics. Brandon emphasizes the need for advisors to think like stewards of …

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Why Financial Wellness Programs Often Miss the Mark (Ep.45)

Why Financial Wellness Programs Often Miss the Mark (Ep.45)

Rebecca Hourihan speaks with Blake Allison, founder and CEO of LifeCents, on the evolving concept of financial wellness, its challenges, and how it impacts both employers and employees. He emphasizes the need for personalized financial wellness programs and critiques overly complex, one-size-fits-all programs, advocating instead for tailored approaches that consider each employee’s unique financial situation, …

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Creating Compelling Video Content with Laura Garfield (Ep. 44)

Creating Compelling Video Content with Laura Garfield (Ep. 44)

Rebecca Hourihan is joined by Laura Garfield, co-founder of Idea Decanter, to discuss the evolution and significance of short-form content and video marketing, particularly for financial advisors. Laura emphasizes the importance of adapting to your audience’s evolving preferences, leveraging video for effective communication, and utilizing AI tools to enhance video production. Gain insight and actionable …

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