Tag Archives: Strategies

12. Creating Your Email Marketing Strategy



Email marketing is becoming a ‘must-have’ in an advisor’s marketing strategy. It can help you inform and educate clients and prospects… plus stay top of mind, all in a timely manner. 

Whether or not you have an email marketing strategy today, you’ll need one in 2022.

In this episode, Sasha Cibrian shares 401(k) Marketing’s best strategies to help you master email marketing in the new year, outlines how to get started and gives tips on how to create the best strategy for your business.

Sasha discusses:

  • Tools for email marketing and finding the right strategy for your business
  • Different types of email marketing and when to use them
  • How to write a captivating, educational and entertaining email 
  • Looking ahead to trends in 2022
  • And more

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