Strategies – The 401(k) Marketing Podcast

6 Marketing Strategies to Be Successful in 2022 Rebecca Hourihan and Sasha Cibrian (Ep 13)

By the401kmarketingpodcast | January 28, 2022

In this episode, Sasha Cibrian welcomes back Rebecca Hourihan , the two dive into a discussion on important updates in the advisory industry as well as marketing trends for 2022. They share their ‘big three’ most important market strategies for advisors to differentiate themselves online and make 2022 their best year yet.

Sasha and Rebecca discuss:

The importance of content marketing that is high quality, timely and relevant
Some of the biggest marketing trends this year within SEO, email marketing and social media
The four different types of search intent and the keyword content they’re related to
Going viral and how to beat the algorithm on social media, google and email
And more

Resources:

Connect With Sasha Cibrian:

Connect With Rebecca Hourihan:

Podcast: Play in new window | Download | Embed

Subscribe: RSS | More

12. Creating Your Email Marketing Strategy

By the401kmarketingpodcast | December 30, 2021

Email marketing is becoming a ‘must-have’ in an advisor’s marketing strategy. It can help you inform and educate clients and prospects… plus stay top of mind, all in a timely manner.

Whether or not you have an email marketing strategy today, you’ll need one in 2022.

In this episode, Sasha Cibrian shares 401(k) Marketing’s best strategies to help you master email marketing in the new year, outlines how to get started and gives tips on how to create the best strategy for your business.

Sasha discusses:

Tools for email marketing and finding the right strategy for your business
Different types of email marketing and when to use them
How to write a captivating, educational and entertaining email
Looking ahead to trends in 2022
And more

Resources: