In financial services, trust is paramount. Certification programs are a great way to strengthen your client’s trust and stand out to plan sponsors!
In this episode of the 401(k) Marketing Podcast, Missy Schoedel speaks with Carlos Panksep, Vice President at Broadridge and General Manager at the Centre for Fiduciary Excellence (CEFEX). They highlight the benefits of CEFEX certification for retirement plan advisors.
Carlos Panksep discusses:
The significance of getting certified
CEFEX’s rigorous assessment process (and how it helps improve the internal processes in your practice)
How to effectively incorporate your certification into your marketing
Carlos Panksep is VP, CEFEX at Broadridge Financial Solutions. He is responsible for operations for CEFEX’s global assessment and certification programs, including a network of analysts. Carlos ensures the integrity of the CEFEX brand and the adherence to the principles of the international standard for performing certification assessments: ISO/IEC 17021.
Carlos is from QMI, a division of the Canadian Standards Association, where he was responsible for Corporate Operations, including registration, certification, continual improvement, information technology and international operations. Carlos brings to CEFEX the management skills required to run an independent third-party registration program, similar in design to ISO 9001. This includes the assurance of audit quality control, audit consistency, customer satisfaction monitoring and information transparency.
Carlos also has over 20 years of high-tech management experience. He held senior product management, sales and marketing positions at Bell Canada, Canada’s largest telecommunications company. He has also managed a very small high-tech start-up during the dot-com boom. Carlos has a Bachelor of Science in Engineering from the University of Waterloo in Ontario, Canada. He is active in sports, music, and photography. He lives in Toronto, is married and has 2 sons.
The way people seek financial advice and consume information has changed tremendously. Are you keeping up?
In this episode of the 401(k) Marketing Podcast, Rebecca Hourihan talks about the evolution of financial advice preferences across different generations — and why an advisor’s digital presence matters more now than ever.
Rebecca discusses:
The generational divide in financial advice preferences
How the 401(k) industry can collectively tackle misinformation online
Why it’s crucial to maintain an “up-to-date” online presence
The current state of payroll integration in 401(k) plans (and where we are headed)
