Tag: Digital Marketing
Creating Compelling Video Content with Laura Garfield (Ep. 44)

Creating Compelling Video Content with Laura Garfield (Ep. 44)

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Rebecca Hourihan is joined by Laura Garfield, co-founder of Idea Decanter, to discuss the evolution and significance of short-form content and video marketing, particularly for financial advisors. Laura emphasizes the importance of adapting to your audience’s evolving preferences, leveraging video for effective communication, and utilizing AI tools to enhance video production.

Gain insight and actionable takeaways surrounding:

  • Short-form video content 
  • How to structure compelling video marketing strategies 
  • AI’s role in enhancing video creation and engagement
  • Maintaining consistency in content creation
  • And more

Connect With Laura Garfield:

Connect With Rebecca Hourihan: 

About Our Guest:

Laura Garfield spent her teenage years idolizing Jane Pauley and Katie Couric. A thirst for learning and a love of writing had her hooked on broadcast journalism – where you didn’t have to know everything except how to ask the right questions. After graduation, Laura landed her first news gig at a tiny TV station in Hastings, Nebraska. Over the span of more than a decade, she worked her way up through stations in Omaha and New Orleans to a position at CBS News in New York and then CNN in Atlanta. 

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What I Learned From 3,000 Podcast Interviews with Matt Halloran of ProudMouth (Ep. 38)

What I Learned From 3,000 Podcast Interviews with Matt Halloran of ProudMouth (Ep. 38)

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As advisors continue to seek innovative ways to connect with their audience and establish trust, the challenge of standing out in a crowded market is ever-present.

In this episode, Rebecca Hourihan speaks with Matt Halloran, co-founder of ProudMouth, about the power of podcasting to rise above the noise and establish yourself as the go-to expert. Whether it’s starting a new podcast or honing your interviewing skills as a host, they cover it all.

Matt and Rebecca discuss:

  • What Matt has learned from conducting nearly 3,000 podcast interviews
  • Five questions you can ask someone to earn trust and credibility almost immediately
  • Sneak peek into Matt’s upcoming book, “Shut the F Up and Listen: How to Solve All of the World’s Problems”
  • What separates the most successful advisors from the rest
  • And more

Resources:

Connect with Matt Halloran:

Connect with Rebecca Hourihan: 

About Our Guest:

Matt Halloran is a co-founder of ProudMouth, the world’s leading influence accelerator for financial advisors. An in-demand speaker, he’s appeared on over 1,000 podcasts. As well, Matt is the host of ProudMouth’s Top Advisor Marketing Podcast, where he and industry leaders empower advisors to become trusted, recognized authorities. Matt is the author of “The Social Media Handbook for Financial Advisors,” the first social media book for financial services. 

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How Financial Advice Preferences Have Changed Across Generations (Ep. 32)

How Financial Advice Preferences Have Changed Across Generations (Ep. 32)

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The way people seek financial advice and consume information has changed tremendously. Are you keeping up?

In this episode of the 401(k) Marketing Podcast, Rebecca Hourihan talks about the evolution of financial advice preferences across different generations — and why an advisor’s digital presence matters more now than ever.

Rebecca discusses:

  • The generational divide in financial advice preferences
  • How the 401(k) industry can collectively tackle misinformation online
  • Why it’s crucial to maintain an “up-to-date” online presence
  • The current state of payroll integration in 401(k) plans (and where we are headed)
  • And more

Resources:

Connect With Rebecca Hourihan: 

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Leveraging Social Media With Bruce Johnston (Ep. 29)

Leveraging Social Media With Bruce Johnston (Ep. 29)

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Engagement, Updates and Education! Three really compelling tips for success on LinkedIn!! 

How often are you active on LinkedIn? When was the last time you posted to your network? 

In this episode, Rebecca Hourihan welcomes social media guru, Bruce Johnston of Two Dogs Social, to the podcast to talk about why social media has a growing impact on lead generation. He shares how you can leverage your LinkedIn to grow your client base.

Bruce discusses:

  • How advisors can use LinkedIn for prospecting
  • Why you should ALWAYS check your inbox
  • Who the “Power Users” of LinkedIn *really* are
  • Social media strategies that can help grow your network
  • And more

Connect With Bruce Johnston:

Connect With Rebecca Hourihan: 

About Our Guest:

Recognizing the impact social media would have on Financial Advisors and RIAs, Bruce  has spent the past 14 years perfecting how they can compliantly leverage LinkedIn, Facebook, Twitter, and now Instagram, to acquire and retain clients.

Traveling extensively in the field, Bruce has educated over 20,000 financial services professionals on the power of LinkedIn and other social media platforms as efficient brand-building, retention, and acquisition platforms. 

Additionally, in his role as Social Media Advisor to Two Dogs Social, Bruce has witnessed first-hand how they work closely with Financial Advisors to provide the strategy, planning, management, execution, and training for LinkedIn, Facebook, and Twitter. The Two Dogs Social Team can assist Financial Advisors and businesses of all types in creating an effective social media strategy or fine-tuning and taking their current strategy to the next level. Their main focus is to help business owners develop strategies that allow them to acquire and retain clients.

Bruce’s ability for “early trend recognition” was instrumental in being recognized as Institutional Investor’s Fund Marketer of the Year.

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