Content Marketing – The 401(k) Marketing Podcast

How To Improve Your Search Engine Optimization (Ep. 16)

By the401kmarketingpodcast | April 25, 2022

Have you ever tried to search for a business or a person but can’t find anything about them?

More importantly, are you and your company easily discoverable on Google and search engines?

When plan sponsors look you up, it’s critical that you come up on the first page of google every time, or you run the risk of losing business.

In this episode, Rebecca Hourihan is joined by Missy Schoedel to discuss the importance of search engine optimization (SEO) for you and your business.

Rebecca and Missy discuss:

What is search engine optimization (SEO) and how does it work?
Identifying your keywords for SEO and tools that can help
Why content marketing is critical for SEO
How social media and SEO are related
And more

Resources:

Connect With Rebecca Hourihan:

rebecca@401k-marketing.com
(619) 230 – 5464
401(k) Marketing
LinkedIn: Rebecca Hourihan
LinkedIn: 401(k) Marketing
Schedule a meeting with 401(k) Marketing

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6 Marketing Strategies to Be Successful in 2022 Rebecca Hourihan and Sasha Cibrian (Ep 13)

By the401kmarketingpodcast | January 28, 2022

In this episode, Sasha Cibrian welcomes back Rebecca Hourihan , the two dive into a discussion on important updates in the advisory industry as well as marketing trends for 2022. They share their ‘big three’ most important market strategies for advisors to differentiate themselves online and make 2022 their best year yet.

Sasha and Rebecca discuss:

The importance of content marketing that is high quality, timely and relevant
Some of the biggest marketing trends this year within SEO, email marketing and social media
The four different types of search intent and the keyword content they’re related to
Going viral and how to beat the algorithm on social media, google and email
And more