Did you know that approximately 10-12% of plan sponsors actively shop their plan every year?
Tune in to Rebecca Hourihan’s conversation with Eric Ryles, Vice President, of Customer Solutions at ALM Media, LLC (parent company of Judy Diamond Associates). They explore ways to improve prospecting and enhance client retention, as well as telltale signs a plan sponsor might be at risk of leaving.
Eric and Rebecca discuss:
How advisors can utilize the Form 5500 data to gain actionable insights
Crucial metrics that may signal a plan’s performance
The importance of benchmarking (and the role of Judy Diamond Associates 2023 Annual 401(k) Benchmark Report)
Eric’s guidance to advisors looking to differentiate from their competitors
Are you tired of manual payroll processes eating up your time and resources? What if there was an efficient way to streamline payroll integration with your 401(k) recordkeeping?
Learn how Payroll Integrations connects you to leading payroll systems and automates data transfer through APIs. Rebecca Hourihan and guest Jeff Kayajanian, principal and chief revenue officer at Payroll Integrations, have an insightful conversation about the revolution of retirement plan management.
Jeff and Rebecca discuss:
The importance of 360 integration in the retirement plan industry
Costs and benefits of API integration for employers in a fee-sensitive world
Payroll Integration’s partnerships with record keepers and TPAs
The future of integrated benefits solutions and simplified participant experiences
As advisors continue to seek innovative ways to connect with their audience and establish trust, the challenge of standing out in a crowded market is ever-present.
In this episode, Rebecca Hourihan speaks with Matt Halloran, co-founder of ProudMouth, about the power of podcasting to rise above the noise and establish yourself as the go-to expert. Whether it’s starting a new podcast or honing your interviewing skills as a host, they cover it all.
Matt and Rebecca discuss:
What Matt has learned from conducting nearly 3,000 podcast interviews
Five questions you can ask someone to earn trust and credibility almost immediately
Sneak peek into Matt’s upcoming book, “Shut the F Up and Listen: How to Solve All of the World’s Problems”
What separates the most successful advisors from the rest
Matt Halloran is a co-founder of ProudMouth, the world’s leading influence accelerator for financial advisors. An in-demand speaker, he’s appeared on over 1,000 podcasts. As well, Matt is the host of ProudMouth’s Top Advisor Marketing Podcast, where he and industry leaders empower advisors to become trusted, recognized authorities. Matt is the author of “The Social Media Handbook for Financial Advisors,” the first social media book for financial services.
Can the convergence of wealth, retirement, and workplace benefits pressurize 401(k) plan fees to fall to zero? And are you prepared if it does?
In this episode, Rebecca Hourihan speaks with Fred Barstein, the founder & CEO of The Plan Sponsor University (TPSU), The Retirement Advisor University (TRAU), and 401kTV and they discuss an alternative universe where 401(k) fees no longer exist.
Fred and Rebecca discuss:
Major factors contributing to the convergence of wealth and retirement
Challenges and opportunities arising from such convergence
What happens when recordkeepers work directly with participants and, possibly, compete with advisors
The potential impact of blockchain technology in revolutionizing the industry
Fred Barstein is the Founder and CEO of The Retirement Advisor University (TRAU), a collaboration with UCLA Anderson School of Management Executive Education, and The Plan Sponsor University (TPSU). Founded in 2010, TRAU has quickly become the industry’s leading training and designation program for focused Defined Contribution (DC) advisors and professionals dedicated to helping them build a sound and sustainable practice while improving plan outcomes for clients. TPSU trains and certifies employers managing their retirement plans leveraging a standardized curriculum and highly qualified local advisors to deliver on-site programs. In addition, Fred is the Founder of NAPA Net, the Daily newsletter, and NAPA Net – The Magazine, all part of the National Association of Plan Advisors (NAPA) for which he serves as an Industry Ambassador.
You never get the chance to redo a first introduction, so make sure you can control as much of it as you can!
In this episode of the 401(k) Marketing Podcast, Rebecca Hourihan shares her recent encounter with a local attorney, which highlighted the profound impact of seemingly minor details during a first meeting. The episode explores key lessons for advisors to build and maintain client trust.
Rebecca discusses:
How micro-interactions can make or break the trust of a client or prospect
Incremental adjustments to improve your onboarding process
The escalating need for robust cybersecurity measures
In financial services, trust is paramount. Certification programs are a great way to strengthen your client’s trust and stand out to plan sponsors!
In this episode of the 401(k) Marketing Podcast, Missy Schoedel speaks with Carlos Panksep, Vice President at Broadridge and General Manager at the Centre for Fiduciary Excellence (CEFEX). They highlight the benefits of CEFEX certification for retirement plan advisors.
Carlos Panksep discusses:
The significance of getting certified
CEFEX’s rigorous assessment process (and how it helps improve the internal processes in your practice)
How to effectively incorporate your certification into your marketing
Carlos Panksep is VP, CEFEX at Broadridge Financial Solutions. He is responsible for operations for CEFEX’s global assessment and certification programs, including a network of analysts. Carlos ensures the integrity of the CEFEX brand and the adherence to the principles of the international standard for performing certification assessments: ISO/IEC 17021.
Carlos is from QMI, a division of the Canadian Standards Association, where he was responsible for Corporate Operations, including registration, certification, continual improvement, information technology and international operations. Carlos brings to CEFEX the management skills required to run an independent third-party registration program, similar in design to ISO 9001. This includes the assurance of audit quality control, audit consistency, customer satisfaction monitoring and information transparency.
Carlos also has over 20 years of high-tech management experience. He held senior product management, sales and marketing positions at Bell Canada, Canada’s largest telecommunications company. He has also managed a very small high-tech start-up during the dot-com boom. Carlos has a Bachelor of Science in Engineering from the University of Waterloo in Ontario, Canada. He is active in sports, music, and photography. He lives in Toronto, is married and has 2 sons.
A consistent brand that resonates with clients translates into greater influence, business opportunities, and profitability. But how do you build one?
In this episode of the 401(k) Marketing Podcast, Rebecca Hourihan shares actionable strategies to build a strong brand presence in a competitive marketplace. She also talks about creating and implementing a long-term marketing strategy to scale your business.
Rebecca discusses:
What it takes to rise above the noise (on average, we’re exposed to 10,000 ads daily!)
How to align your personal and corporate brand with authenticity
Key elements of an effective marketing strategy
Two questions to kickstart marketing strategy conversations in your firm (some of 401(k) Marketing’s secret sauce!)
The way people seek financial advice and consume information has changed tremendously. Are you keeping up?
In this episode of the 401(k) Marketing Podcast, Rebecca Hourihan talks about the evolution of financial advice preferences across different generations — and why an advisor’s digital presence matters more now than ever.
Rebecca discusses:
The generational divide in financial advice preferences
How the 401(k) industry can collectively tackle misinformation online
Why it’s crucial to maintain an “up-to-date” online presence
The current state of payroll integration in 401(k) plans (and where we are headed)
Are you struggling to keep up with the ever-changing landscape of the retirement plan industry?
In this episode of the 401(k) Marketing Podcast, Rebecca Hourihan interviews Justin Witz, co-founder of PlanTools, LLC and Catapult HQ, Inc. Justin shares his insights on where the 401(k) industry is headed and how technology can help advisors stay ahead of the curve.
Justin Witz discusses:
The importance of building trust with clients
How PlanTools helps advisors streamline their retirement plan reporting
How Catapult, as an RFX platform, helps bring automation into your practice
Why you should take a “consistently good, occasionally great” approach
A Veteran of the U.S. Air Force, Operation Iraqi Freedom and Enduring Freedom, Justin is the Co-Founder and CEO of Catapult HQ, Inc., a universal Request for Proposal (“RFP”) platform which caters to every industry and project type to include RFP’s, RFI’s, RFQ’s, DDQ’s, Cybersecurity, Government and more. Catapult has won a plethora of awards within the local community as a top startup to watch and globally for its innovation, time and cost saving technology across the Fortune 500. Catapult reduces the RFx workflow by over 90% for organizations worldwide while standardizing their internal processes.
In addition, Justin has been widely recognized for the technology solutions he has built that brought three Target Date Solutions in the Financial Services – Retirement sector for AllianzGI, Merrill Lynch and the widely successful Principal Financial Groups Target Date Analyzer. In addition, he has built custom solutions for Vanguard, Nationwide and many others alongside publications by Google, Atlassian, Balsamiq, Forbes, ASPPA’s Plan Consultant Magazine, Bloomberg BNA, 401kWire, 401k Help Center, StartCharlotte, Charlotte Stories, Charlotte Business Journal and he has spoken globally on project management, team empowerment, collaboration, entrepreneurship and additional topics at industry related conferences for Google, Atlassian, Startup Grind, NAPA, Excel 401(k), and CFDD.
