In this episode, Sasha Cibrian welcomes back Rebecca Hourihan , the two dive into a discussion on important updates in the advisory industry as well as marketing trends for 2022. They share their ‘big three’ most important market strategies for advisors to differentiate themselves online and make 2022 their best year yet.

Sasha and Rebecca discuss:

• The importance of content marketing that is high quality, timely and relevant 
• Some of the biggest marketing trends this year within SEO, email marketing and social media
• The four different types of search intent and the keyword content they’re related to
• Going viral and how to beat the algorithm on social media, google and email
• And more

Resources:

• LinkedIn was founded in 2002*
• Coschedule – Headline analyzer
• Omnisend – Subject line tester

Connect With Sasha Cibrian: 

• sasha@401k-marketing.com 
• 401(k) Marketing 
• LinkedIn: Sasha Cibrian
• LinkedIn: 401(k) Marketing
• Facebook: 401(k) Marketing 
• Twitter: 401(k) Marketing

Connect With Rebecca Hourihan: 

• rebecca@401k-marketing.com 
• 401(k) Marketing 
• LinkedIn: Rebecca Hourihan
• LinkedIn: 401(k) Marketing
• Facebook: 401(k) Marketing 
• Twitter: 401(k) Marketing

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